SowFin
Worked with the growing AI-powered fintech company to reimagine their website, brand, and communications strategy.
Objectives
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Conduct a brand audit of the company and create recommendations on their communications strategy and brand
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Create materials and a communications toolkit to be used exclusively by their team
Platforms used:
Adobe Illustrator, Adobe Indesign, Figma
A New Logo
Originally, SowFin was working with multiple logos. I redesigned the logo to better fit their brand to indicate growing and upwards movement.
New Colors
SowFin did not have a regular color palette before, and my work included creating a new color group for them.
A New Website to Reflect the Industry
It was a top priority to redesign the website in order to better represent the growing product and align with the current industry feel of AI, finance, and technology.
LinkedIn banner
Going Public
A part of the toolkit included an evaluation of their social media and their brand presence online. The strategy included a timeline of content release.
Rebranding their LinkedIn page
View the Full Communications Toolkit and the Presentation to the CEO
Take a look at the final toolkit and presentation with findings, more information, and other branding assets.
Click here for the presentation.
