& Campaign, CAS
Executing an academic year-long communications strategy to increase awareness of CAS and boost engagement.
Objectives
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Increase the College of Arts & Sciences through a social media and branding campaign focusing on the "&"
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Boost Instagram and campus-wide engagement to grow CAS pride
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Develop content for this major campaign to extend for one academic year
Key Performance Indicators:
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Student participation
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Engagement
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Number of posts
Platforms used:
Adobe Creative Suite, LinkedIn, Instagram, X/Twitter, Facebook, Powerpoint
Instagram & Editorial
I designed an Instagram concept idea that focuses on students who have unique backgrounds that are combined in two ways. My team was also interested in exploring editorial pieces that can fit under this category.
The campaign is currently in development and will be released with future magazine issues.
In-person Merch Campaign
Using merch designed to be written on, the campaign is planning to table in the central university square to encourage students to share their "&" through stickers, shirts, and pins.
New Slide Decks for Fundraising
The top goal of the new dean of the College of Arts & Sciences was to modernize the school. I designed a new sleek slide deck used in fundraising and advancement presentations.